Smooth 2009 National Stroll Competition Tour

March 25th, 2009

Greekster.tv presents the Smooth 2009 National Stroll Competition Tour, sponsored by Yum Brands, visiting Los Angeles, CA, New York City, NY, and Austin, TX. This is the 8th annual collegiate dance tournament that brings together more than 50 of the top regional Greek fraternity and sorority stroll teams to compete for the national championship. The Smooth Tour reached over 1 million college students in 2008 and is back for 3 major live events as well as an online competition that integrates teams from major multicultural markets.

It started out as Silk and Smooth back in June 2002, and returns to NYC. This is the annual show Greeks circle on their calendar. Even before shows like ABDC, America’s Got Talent and Dancing with the Stars existed, this amazing tradition was brought to life at local universities. The sold out competition returns to the big stage on April 18th in L.A, June 6th in N.Y. and October 3rd in TX. Powered for the 4th straight year by Yum Brands, this annual show will forge history as national champs Gamma Phi Sigma and Sigma Lambda Upsilon return to defend their titles against a flock of intense competitors all vying for the title and bragging rights as ‘Best Stroll Team’, and a $1,000 cash grand prize.

“We’re very excited to come back and defend our title at the signature summer stroll show for Greek life. Its return to NYC presents an opportunity for us to perform in front of more than 3,000 college students, high school students, Greeks, and family members.”, says Eric Cortes of Gamma Phi Sigma Fraternity, Inc..

The founders of this event, have actively built targeted events for more than 10 years. “Our mission is to consistently create useful programs that meet our clients needs but simultaneously are of service to our audience. At this year’s Stroll Competition, we’re inviting high school students to attend for free so that they can experience a very different and fun side to college – that is greek life – watching the stroll teams compete for a national championship.”, says Anthony Aldaño.

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The Amaru Group Joins The Association of Hispanic Advertising Agencies

February 19th, 2009

New York, NY (February 19, 2009) The Amaru Group, also known as TAG Latino, was admitted as a member of the prestigious Association of Hispanic Advertising Agencies (AHAA), joining more than 50 of the countries’ top Hispanic Agencies.

TAG Latino is excited to bring its unique access to the AHAA network. “Our relationships with 250 high density Latino universities and 300 Latino college organizations through our online networks and extensive database provides us with unrivaled access to this market,” said Jesus Diaz, Director of Client Services. TAG Latino recently announced the ‘Add to Network’ Conference, sponsored by Yum Brands, which provides students and recent alumni nationwide with a live streamed personal development conference to help with their entry into today’s job market.

The Amaru Group is committed to developing relevant integrated programs blending online properties with unique offline events. As part of AHAA, The Amaru Group joins the ranks of the most successful Hispanic agency network in the country. The network fosters, promotes, maintains and encourages the civic, social and economic welfare of the Hispanic marketing and advertising industry, which The Amaru Group brings.

About TAG Latino
TAG Latino is a marketing agency with extensive experience in reaching the Latino/multicultural college market via relevant programs that integrate online properties with unique, high-traffic offline events. Current client roster includes: Yum Brands, Fotolog.com, ASA Entertainment and Soundpedia, Inc.

To learn more about TAG Latino, please visit: www.TAGLatino.com

About AHAA
Founded in 1997, AHAA provides leadership in raising awareness of the value of the Hispanic market to advertisers and other communities. It also fosters research and distribution of knowledge of the Hispanic marketing and advertising industry among the membership and the general public and to broaden public understanding of the Hispanic marketing and advertising industry.

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Batanga Shareholders Launch College Marketing Group

January 9th, 2009

New York, NY (January 9, 2009) — Two Batanga shareholders, Jesus Diaz Jr. and Anthony Aldaño, launch TAG Latino, a marketing agency that delivers integrated programs — both online and offline — to reach the New Generation Latino market. The partners, which include Allan Suarez and Robert Diaz, are responsible for successfully creating and growing niche brands, such as iCaramba.com, a social networking site for young Latinos, LatinosStep, a national events tournament and Latino University Magazine, with a BPA-Audited circulation of 300,000 at high-density Hispanic colleges.

Current COO and former Director of Events at Batanga, Jesus Diaz Jr. says: “With the Hispanic buying power projected to be $1.3 trillion by 2015, college is going to be a key demographic that companies need to reach.  These are the brand-loyal, future decision makers in corporate America that are transitioning into head of households.  Because of our extensive college network and unique relationships with more than 250 high-density Latino campuses, we can quickly deliver this lucrative demographic.”

In 2008, TAG Latino created the interactive brands, Greekster.tv and the Smooth Tour, a national collegiate competition sponsored by Pizza Hut that lives online and integrates with live events.  By December 2008, the program delivered more than 3,000,000 impressions via an “Upload your Video” contest and is slated for 10 cities in 2009.  Fotolog.com, the fourth most active online social network with 20 million members, hired TAG Latino to drive U.S. Hispanic web traffic.  TAG Latino increased their traffic by 30 percent in just under three months via their extensive relationships with Latino media companies.  In 2009, TAG Latino is developing a Collegiate Conference, sponsored by Yum Brands, to focus on the personal and professional development of juniors, seniors and recent alumni.

About TAG Latino
TAG Latino is a marketing agency with extensive experience in reaching the 18-34 Latino/multicultural market via relevant programs that integrate online properties with unique, high-traffic offline events. Current client roster includes: Yum Brands, Fotolog.com, ASA Entertainment and Soundpedia, Inc.

To learn more about TAG Latino, please visit: www.TAGLatino.com

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