Old Spice

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Project Screenshot

Old Spice has long been considered an icon within the men’s fragrance industry. Introduced in 1938, the brand became one of the most memorable and successful scents of all time – epitomizing masculine sex appeal. Velvet Suite Marketing hired Allan Suarez of The Amaru Group as the creative lead for the worldwide Old Spice general market campaign.  The pitch is currently in review.

Services Provided

  • Design: Billboard, Print collateral